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Top 10 best-selling cars in the U.S. in 2023

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Top 10 best-selling cars in the U.S. in 2023

2023 Ford Super Duty F-350 Limited

Ford

DETROIT – America maintained its love affair with pickup trucks in 2023 — but a top-selling vehicle from Toyota Motor nearly ruined their tailgate party.

Sales of the Toyota RAV4 compact crossover came within 10,000 units of Stellantis‘ Ram pickup truck last year, a near-No. 3 ranking that would have marked the first time since 2014 that a non-pickup claimed one of the top three U.S. sales podium positions.

The RAV4 has rapidly closed the gap: In 2020, the vehicle undersold the Ram truck by more than 133,000 units. Last year, it lagged by just 9,983. Stellantis sold 444,926 Ram pickups last year, a 5% decline from 2022.

“Trucks are always at the top because they’re bought by not only individuals, but also fleet buyers and we saw heavy fleet buying last year,” said Michelle Krebs, an executive analyst at Cox Automotive. “The RAV4 shows that people want affordable, smaller SUVs, and the fact that there’s also a hybrid version of that makes it popular with people.”

At 750,789 units sold, Ford Motor’s F-Series pickups, which include the F-150 and its larger siblings, led the industry for the 42nd consecutive year. They were followed by General Motors’ Chevrolet Silverado pickup with sales of 543,780 units.

Rounding out the top five were the RAV4 at 434,943 units sold and the Tesla Model Y at 394,497, according to data and sales estimates from Motor Intelligence. (Tesla does not disclose regional sales by vehicle.) The Model Y moved up one position in the rankings compared with 2022.

Toyota RAV4

The Japanese automaker also notably bested GM to become the country’s top-selling automaker for the first time ever in 2021 amid major production and supply chain disruptions caused by the coronavirus pandemic. GM has since reclaimed its crown and outsold Toyota by hundreds of thousands of vehicles in 2022 and 2023.

Ivan Drury, director of insights at Edmunds, said the RAV4 as well as the Honda CR-V, which ranked sixth last year in sales, offer something completely different than American pickups: Small, economical vehicles that fit many American’s lifestyles and budgets amid high interest rates and economic uncertainty.

“It’s all these other problems that we’ve experienced throughout the last year that kind of force people into practical purchases,” he said. “I think these vehicles speak to the most practical purchase you can buy.”

Overall sales

1. Ford F-Series: 750,789 units – up 14.8% from 2022

 2024 Ford F-150 Raptor

Ford

2. Chevrolet Silverado: 543,780 – up 5.9%

2024 Chevrolet Silverado HD ZR2

GM

3. Ram pickup: 444,926 – down 5%

A RAM vehicle is displayed at the New York Auto Show, April 13, 2022.

Scott Mlyn | CNBC

4. Toyota RAV4: 434,943 – up 8.8%

5. Tesla Model Y: 394,497 – up 56.5%

Tesla Model Y

Courtesy: Tesla

6. Honda CR-V: 361,457 – up 51.8%

7. GMC Sierra: 295,737 – up 22.4%

2022 GMC Sierra 1500 Denali Ultimate

GM

8. Toyota Camry: 290,649 – down 1.5%

9. Nissan Rogue: 271,458 – up 45.6%

10. Jeep Grand Cherokee: 244,594 – up 9.5%

Jeep Grand Cherokee Trailhawk PHEV Concept

Jeep